It becomes apparent a little more often than we like to admit, but we live in a world that depends on the use of automobiles every single day. Seriously, what would we do without them?
Such a dependency equates to its standing as one of the largest industries in the world. The automotive industry is one that's so large that it naturally breeds an enormous amount of competition.
That's why when we talk to our friends in the automotive industry, it's commonly shared that they are all looking for that competitive edge to beat out the other guys across town.
Many of them have sunk time, money, and effort into some of your standard marketing techniques such as online reviews, social media, and print advertising - all of which can be highly effective and should be a part of any automotive business' arsenal.
What we've found is that few of them are capitalizing on the importance of building a list and consistently marketing to that list through text marketing.
Here are some steps automotive businesses can take right now to yield short-term (and eventually, long-term) returns:
1. Develop an Attractive Opt-in Offer
To trigger an effective promotional campaign, you must first encourage customers to join your list by dangling a unique and enticing offer in front of them.
- 20% off your next oil change
- $15 off any service when you spend $50
- FREE TIRE ROTATION with the purchase of an oil change
2. Determine How to Promote the Offer
You need to be able to put the offer directly in front of your customers to encourage their response. This can be done through a variety of methods, but in our example below, you're going to see how we build a simple landing page that is connected to signage placed in your business.
A customer can simply scan a QR code, text a number, or visit a URL that connects to the landing page you build. When they've completed the opt-in of that page, you can have automated messages sent directly to them containing their offer.
3. Execute Business as Usual
Now that you've developed an enticing offer and placed in front of your customers, your job becomes easy - and that's just taking care of your customers' needs.
As customers continue to frequent your business, you have placed an automatic engagement tool in front of them that's built to bring them back more often and spend more when they return.
What we've also done is add them to our marketing list, which means we can then segment and target them for future offers to drive even further revenue and engagement.
The only thing that may be missing to allow you turn the key on this engine is the tool to execute.
Take a look at the video below to see a walkthrough of the tool we use with automotive businesses everywhere to do exactly what we're explaining:
Ready to start using Customer Engine to grow your business? Book a demo with us now using the button below.
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